Web-based software suite to start & grow your Amazon business
Analyze marketplace data while browsing Amazon
A SaaS platform for global voice of customer and product research
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Introduction
In the sprawling landscape of e-commerce, Amazon stands as an undisputed titan, offering an endless array of products and opportunities. However, succeeding on this mammoth platform entails more than just listing products; it hinges on the ability to unearth and thrive within the perfect niche market. And the gateway to this transformative journey? Amazon Keywords.
What are Amazon Keywords?
Amazon Keywords are not just strings of text; they are the secret keys to unlocking hidden niche markets within the vast realm of e-commerce. These user-defined terms, exemplified by phrases like "headphones for kids," are far more than just words. They encapsulate specific product searches and, over time, possess the remarkable ability to shape and define entire markets. Essentially, they serve as the foundation upon which niche markets are constructed.
Why are Amazon Keywords Crucial?
The secret of Amazon sellers' success lies in understanding the immense power of Amazon Keywords. When a single keyword sees a continuous surge in user searches, it gradually molds itself into a thriving market. Keywords, therefore, hold the key to niche markets, guiding sellers toward products that truly resonate with their target audience.
Every product belongs to one or more niche markets, and these markets can be further divided based on attributes, demographics, and use senarios. Take "power banks" as an example. Depending on scenarios like daily use, travel, or outdoor adventures, you can find power banks with 5000mAh, 10000mAh, or 20000mAh capacities. It's unlikely a young woman would carry a 20000mAh power bank in her purse due to its weight. Here, keywords guide us to specific market segments.
The Keypoints of Amazon Keyword Research in SellerSprite
To embark on a successful journey of discovering and conquering niche markets using Amazon Keywords, and here are some key points when you use Keyword Reseach tool in SellerSprite to find niche market:
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