According to Adobe Analytics, U.S. consumers spent $7.2 billion on the first day of Amazon Prime Day 2024, marking an 11.7% increase compared to the previous year. This achievement set a new record for Prime Day sales. Mobile devices played a significant role in this success, with $3.5 billion spent via mobile shopping, indicating its growing importance.
In terms of product categories, electronics saw a 33% increase in sales overall, with headphones and Bluetooth speakers experiencing a remarkable 164% surge. The adoption of the "Buy Now, Pay Later" payment method also greatly enhanced the shopping experience and payment flexibility, contributing $540 million in revenue, a 17.1% year-over-year growth.
Amazon reported that the 2024 Prime Day event was its largest ever, with over 200 million items sold globally by third-party sellers, including those from China.
This year's Prime Day not only set new sales records but also underscored the potential for growth in the cross-border e-commerce market and consumers' pursuit of a high-quality lifestyle.
Following the event, SellerSprite quickly analyzed the top-performing products across major categories on the U.S. site, focusing on the top 10 categories of interest to Chinese sellers (as noted in SellerSprite's 2023 Amazon Annual Data Report). Let's take a look at the products that saw the most success during this Prime Day.
Home & Kitchen：
Beauty & Personal Care：
Clothing, Shoes & Jewelry：
Arts, Crafts & Sewing：
Sports & Outdoors：
Automotive：
Tools & Home Improvement：
Industrial & Scientific：
Office Products：
Toys & Games：
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