How to Sell on Amazon from Alibaba: 2024 Guide for Sellers



Are you an Amazon seller looking to expand your product offerings? Sourcing products from Alibaba may be the solution you're looking for. Alibaba, a Chinese e-commerce giant, offers a vast selection of products at competitive prices, making it an attractive option for Amazon sellers. In this guide, you will learn how to sell on Amazon from Alibaba, including how to vet suppliers, pay securely, and avoid scams.

By sourcing products from Alibaba, you can benefit from cost-effectiveness and a wide variety of products that may not be available through Amazon's suppliers. However, it's important to know how to navigate the process to ensure you're getting quality products from reputable suppliers. In this guide, you will learn how to find the right products and suppliers, how to negotiate prices, and how to ship your products to Amazon's warehouses.

Whether you're a seasoned Amazon seller or just starting out, this guide will provide you with the knowledge and tools you need to successfully sell on Amazon from Alibaba. You'll learn how to avoid common pitfalls and scams, and how to build a successful business by leveraging the power of two of the world's largest e-commerce platforms.

What is Alibaba?

Alibaba is a global B2B (business-to-business) platform that connects manufacturers, suppliers, and wholesalers with buyers from all over the world. It was founded in 1999 by Jack Ma and has since become one of the largest e-commerce companies in the world.

Alibaba offers a wide range of products, from electronics and clothing to machinery and raw materials. It also provides various services, such as online payment systems, logistics, and advertising.

Benefits of Alibaba for Amazon Sellers

If you're an Amazon seller, using Alibaba can provide several advantages. Here are some of the benefits:

  • Access to a wide range of products: Alibaba has millions of products from thousands of suppliers, giving you a vast selection to choose from.

  • Lower prices: Since Alibaba connects you directly with manufacturers and suppliers, you can often get products at a lower price than you would from a middleman.

  • Customization options: If you need a product with specific features or branding, you can work with a supplier on Alibaba to create a customized product.

  • Reliable suppliers: Alibaba has a rating system that allows you to see the reputation of suppliers before doing business with them. This can help you avoid working with unreliable or fraudulent suppliers.

  • Ease of communication: Alibaba provides various communication tools, such as instant messaging and video conferencing, to help you communicate with suppliers easily.


Why is Alibaba so Cheap?

Alibaba is known for being a platform where you can find products at a lower cost than what you would typically find in your local stores. 

There are several reasons why Alibaba is so cheap, and in this section, we will explore some of them.

1. Direct Manufacturers

One of the main reasons why Alibaba is so cheap is that you can purchase items directly from the manufacturers, eliminating middlemen who add costs to the products. By dealing directly with producers, you can obtain wholesale prices, typically lower than retail prices. This direct supply chain also ensures a more competitive market, which can drive prices down even further.

2. Lower Overhead Costs

Alibaba is an online marketplace, which means that it has lower overhead costs than traditional brick-and-mortar stores. This cost reduction is passed on to the customers, resulting in lower prices. Additionally, Alibaba has a massive user base, which means that they can negotiate better deals with suppliers and pass on those savings to their customers.

3. Bulk Purchases

Another reason why Alibaba is so cheap is that it is designed for bulk purchases. When you buy products in large quantities, you get a better price per unit. Alibaba's platform is designed to facilitate bulk purchases, making it an ideal place for businesses to buy products at a lower cost.

4. Lower Labor Costs

Many of the products sold on Alibaba come from countries with lower labor costs, such as China. This lower labor cost is reflected in the prices of the products sold on the platform. However, it is important to note that lower labor costs do not necessarily mean lower quality products. Many of the manufacturers on Alibaba produce high-quality products at a lower cost.

How to Find Products on Alibaba to Sell on Amazon

When finding products on Alibaba to sell on Amazon, it can be overwhelming to navigate through the millions of products available. However, with a few tips and tricks, you can streamline your search and find the perfect product to sell on Amazon.

Here is a step-by-step guide on how to search for products on Alibaba to sell on Amazon:

  1. Start by understanding your target market and the products that are in demand. This will help you narrow down your search and find products that are more likely to sell.

  2. Once you have a general idea of what you are looking for, use Alibaba's search bar to enter keywords related to your product. You can also use filters to narrow down your search by price, minimum order quantity, and supplier location.

  3. Evaluate supplier profiles carefully. Look for suppliers with high ratings and positive reviews. Check if they have been verified by Alibaba or if they have completed transactions with other buyers.

  4. Contact suppliers and ask for samples of their products. This will allow you to evaluate the quality of the product before placing a larger order.

  5. Once you have found a product that you are interested in, negotiate with the supplier to get the best possible price. Remember to factor in shipping and other associated costs.


How to Sell on Amazon from Alibaba?

Selling on Amazon can be a lucrative business, and buying from Alibaba can help you source products to sell on Amazon. 

Here is a step-by-step guide on how to sell on Amazon from Alibaba:

  1. Search for the product you want to sell on Amazon by using a keyword search on Alibaba. This will bring up a list of suppliers who sell that product.
  2. Contact the supplier and negotiate a price for the product, including shipping costs to an Amazon fulfillment center.
  3. Create an Amazon seller account by navigating to the Amazon Services page and selecting the 'Start Selling' option. Choose between an Individual or Professional seller account based on the volume of sales you expect and the features you need.
  4. Once you have an Amazon seller account, go to the Seller Central page and look for Catalog, then navigate to Add Products. From there, choose "I'm adding a product not sold on Amazon" and then select the product category of your item. You'll then enter your product information, like the brand name, images, features, descriptions, UPC, and so on.
  5. To get your products from your supplier into an Amazon FBA fulfillment center, you can usually go through a supplier to arrange shipping since the first shipment will likely be small enough for air freight vs. sea shipment. Be sure to follow Amazon's guidelines for shipping and labeling your products.
  6. Once your products are in an Amazon fulfillment center, they will be ready to sell. You can set your prices, and Amazon will handle the order fulfillment process through Fulfillment by Amazon (FBA).

Evaluating Suppliers

When selling on Amazon from Alibaba, selecting the right supplier is crucial for your business's success. Here are some criteria to consider when evaluating suppliers:

  • Trade Assurance: This is a free service offered by Alibaba to ensure that your payment is protected. It provides a sense of security for both buyers and suppliers. A supplier with Trade Assurance means that Alibaba will refund your payment if the supplier fails to meet the agreed-upon terms.

  • Supplier Verification: Alibaba verifies suppliers to ensure that they are legitimate and reliable. Look for suppliers with a "Gold Supplier" status, which means that they have been verified by Alibaba.

  • Reviews: Check the supplier's reviews to see what other buyers have said about their products and services. Look for suppliers with a high rating and positive reviews.

  • Communication: Good communication is essential when working with a supplier. Make sure that the supplier is responsive and communicates clearly. You can also use Alibaba's messaging system to communicate with the supplier.


Contacting Alibaba Suppliers

When selling on Amazon from Alibaba, contacting the right suppliers can make or break your business. Here are some tips to help you effectively contact Alibaba suppliers:

  1. Do Your Research: Before contacting a supplier, do your research on the product you want to sell. Look for the best-selling products on Amazon and compare them to the products available on Alibaba. This will help you identify potential suppliers with high-quality products.

  2. Contact Multiple Suppliers: Contact at least three to five suppliers for the product you want to sell. This will give you a better chance of finding the right supplier for your business.

  3. Ask for Samples: Always ask for product samples before placing a bulk order. This will help you evaluate the quality of the product and determine if it meets your standards.

  4. Negotiate Terms: Don't be afraid to negotiate terms with the supplier. Ask for a lower price or better shipping terms. However, be reasonable in your negotiations and don't make unreasonable demands.

  5. Ask for References: Ask the supplier for references from other Amazon sellers who have worked with them. This will help you get a better idea of their reliability and quality of service.


How to Place an Order on Alibaba?

Placing an order on Alibaba is a straightforward process that involves selecting the product you want to buy, negotiating with the supplier, making a payment, and arranging for shipping. Here's a step-by-step guide on how to place an order on Alibaba.

  1. Find the product you want to buy: Start by searching for the product you want to buy on Alibaba. Once you've found the product, take a look at the supplier's profile, including their ratings and reviews. This will give you an idea of the supplier's reliability and the quality of their products.

  2. Contact the supplier: After identifying the product you want to buy, contact the supplier to negotiate the price, quantity, and shipping options. You can use Alibaba's messaging system to communicate with the supplier. It is essential to clarify all the details before making a payment.

  3. Choose a payment method: Alibaba offers several payment methods, including credit cards, wire transfers, and Alibaba Trade Assurance. Alibaba Trade Assurance is a payment protection service that ensures your payment is only released to the supplier after you confirm receipt of the order. It is a secure and reliable payment method that protects your money.

  4. Place your order: Once you've agreed on the price, quantity, and shipping options, it's time to place your order. Make sure you provide accurate shipping information, including your address and contact details. You can also use Alibaba's online order management system to track your order's progress.

  5. Arrange for shipping: After placing your order, you'll need to arrange for shipping. The supplier can help you with shipping options, including air freight, sea freight, or express delivery. You can also use Alibaba's logistics services to arrange for shipping.


How to Ship Products from Alibaba to Amazon FBA

If you have chosen to sell on Amazon through the Fulfilled by Amazon (FBA) program, you will need to ship your products from Alibaba to Amazon's fulfillment centers. Here are the steps to follow:

  1. Choose a shipping method: There are two main shipping methods to choose from when shipping from Alibaba to Amazon FBA: air freight and sea freight. Air freight is faster but more expensive, while sea freight is slower but cheaper. Choose the shipping method that best suits your needs and budget.

  2. Work with a freight forwarder: A freight forwarder is a company that specializes in shipping goods internationally. They can help you navigate the complex process of shipping from Alibaba to Amazon FBA. You can find a freight forwarder on Alibaba or through a quick Google search.

  3. Prepare your products for shipping: Before shipping your products, make sure they are properly packaged and labeled. This will help prevent damage during shipping and make the customs clearance process easier.

  4. Arrange customs clearance: When shipping from Alibaba to Amazon FBA, your products will need to go through customs clearance. This involves paying import duties and taxes, and providing the necessary documentation. Your freight forwarder can help you with this process.

  5. Ship your products to Amazon FBA: Once your products have been prepared for shipping and customs clearance has been arranged, it's time to ship your products to Amazon FBA. Make sure to follow Amazon's guidelines for labeling and packaging your products.


Creating Amazon Listings

Now that you have found the products you want to sell on Amazon from Alibaba, it's time to create effective product listings that will attract potential customers. Here is a step-by-step guide on how to create and optimize your Amazon product listings:

  1. Create a compelling title: Your title should be clear and concise, and include relevant keywords that accurately describe your product. Avoid using all caps, special characters, or promotional language in your title.

  2. Write a detailed product description: Your product description should provide all the necessary information about your product, including its features, benefits, and specifications. Use bullet points and short paragraphs to make it easy to read.

  3. Include high-quality images: Use high-resolution images that showcase your product from multiple angles. Make sure your images are clear and well-lit, and show your product in use or in context.

  4. Choose the right keywords: Research relevant keywords that your potential customers might use to search for your product. Include these keywords in your title, description, and bullet points to improve your product's visibility in Amazon search results.

  5. Optimize your bullet points: Use bullet points to highlight your product's key features and benefits. Make sure your bullet points are easy to read and include relevant keywords.

  6. Set the right price: Research your competitors' prices and set a competitive price for your product. Consider your profit margins and any additional costs, such as shipping and handling fees.


Marketing Your Products

Once you have set up your Amazon seller account and listed your products, it's time to focus on marketing. Effective marketing can help your products stand out in the crowded Amazon marketplace and increase their visibility to potential customers. Here are some strategies to consider:

Utilize Amazon Promotional Tools

Amazon offers several promotional tools to help sellers increase visibility and sales. These include:

  • Lightning Deals: These are time-limited deals that appear on the Amazon Deals page and in customer emails. They can be a great way to boost sales and visibility for your products.
  • Coupons: Amazon coupons allow you to offer discounts on your products. They appear on the product detail page and in search results, making them a great way to catch the eye of potential customers.
  • Sponsored Products: Amazon's pay-per-click advertising program allows you to promote your products in search results and on product detail pages. You only pay when a customer clicks on your ad, making it a cost-effective way to increase visibility and sales.

Amazon PPC

Amazon PPC (pay-per-click) advertising is a powerful tool for promoting your products and driving sales. With Amazon PPC, you create ads for your products that appear in search results and on product detail pages. You only pay when a customer clicks on your ad, making it a cost-effective way to increase visibility and sales.

To create effective Amazon PPC campaigns, it's important to:

  • Choose the right keywords: Selecting the right keywords is crucial to the success of your campaigns. Use tools like Amazon's Keyword Tool to find relevant keywords that customers are searching for.
  • Write compelling ad copy: Your ad copy should be clear, concise, and compelling. Highlight the benefits of your product and include a call to action to encourage customers to click on your ad.
  • Monitor and optimize your campaigns: Regularly monitor your campaigns and adjust your bids and targeting to ensure you are getting the best possible return on investment.

Social Media Marketing

Social media can be a powerful tool for promoting your products and driving sales on Amazon. By building a strong social media presence, you can increase your brand awareness and reach a wider audience.

To effectively use social media for Amazon product marketing, consider:

  • Choosing the right platforms: Focus on the social media platforms that are most relevant to your target audience. For example, if you are selling products aimed at a younger demographic, platforms like Instagram and TikTok may be more effective than Facebook.
  • Creating engaging content: Your social media content should be visually appealing and engaging. Use high-quality images and videos to showcase your products, and include calls to action to encourage customers to visit your Amazon store.
  • Engaging with your audience: Respond to comments and messages on your social media platforms to build relationships with your customers and encourage loyalty.

Common Challenges and Solutions

Sourcing products from Alibaba and selling them on Amazon can be a lucrative business, but it also comes with its fair share of challenges. Here are some of the most common challenges you may face and practical solutions to overcome them.

Challenge: Finding the Right Supplier

One of the biggest challenges of sourcing products from Alibaba is finding the right supplier. With so many suppliers to choose from, it can be difficult to determine which one is reliable and trustworthy.

Solution: Do Your Research

To find a reputable supplier, do your research. Look for suppliers with high ratings and positive reviews. Ask for references and contact them to verify the supplier's reliability. You can also use Alibaba's Trade Assurance program, which protects buyers in case of any issues with the supplier.

Challenge: Quality Control

Ensuring the quality of your products is crucial for maintaining customer satisfaction and avoiding negative reviews. However, it can be challenging to monitor the quality of products sourced from Alibaba.

Solution: Hire a Third-Party Inspection Company

Consider hiring a third-party inspection company to verify the quality of your products before they are shipped to Amazon. These companies will inspect the products for defects and ensure that they meet your specifications.

Challenge: Shipping and Logistics

Shipping products from Alibaba to Amazon can be complicated, especially if you are dealing with large volumes of products.

Solution: Use a Freight Forwarder

Consider using a freight forwarder to handle the shipping and logistics of your products. Freight forwarders can help you navigate the complex logistics of international shipping and ensure that your products arrive at Amazon's warehouse on time.

Challenge: Amazon's Rules and Regulations

Amazon has strict rules and regulations for sellers, and failure to comply with them can result in account suspension or even termination.

Solution: Familiarize Yourself with Amazon's Policies

Take the time to familiarize yourself with Amazon's policies and guidelines for sellers. Make sure that you comply with all of their requirements, including product listings, pricing, and customer service. You can also use Amazon's Seller Central platform to stay up to date with any changes to their policies.

Is Alibaba legit?


If you're considering selling on Amazon from Alibaba, you may be wondering if Alibaba is a legitimate platform. The short answer is yes, Alibaba is a legitimate platform for sourcing products from suppliers in China and other countries.

Alibaba is a publicly traded company and one of the largest e-commerce platforms in the world. It connects buyers and suppliers from around the globe and offers a wide range of products at competitive prices.

However, like any online marketplace, there are risks associated with using Alibaba. It's important to do your due diligence when selecting a supplier and to take steps to protect yourself from fraud.

Here are some tips to help ensure that you have a positive experience when using Alibaba:

  • Check the supplier's credentials: Alibaba offers a range of tools to help you verify a supplier's credentials, including their business license, trade assurance, and supplier assessment reports.

  • Order samples: Before placing a large order, it's a good idea to order samples to test the quality of the product and to ensure that the supplier can deliver on their promises.

  • Use secure payment methods: Alibaba offers a range of secure payment methods, including credit cards, PayPal, and Alibaba's own payment platform, Alipay. Avoid paying by wire transfer or Western Union, as these methods offer little protection against fraud.

  • Communicate clearly with the supplier: Make sure that you communicate clearly with the supplier about your expectations, including product specifications, delivery times, and pricing.


Frequently Asked Questions

Is it safe to buy from Alibaba?

Yes, it is generally safe to buy from Alibaba. However, it is important to exercise caution and do your due diligence when selecting a supplier. Look for suppliers with a high transaction volume and positive reviews from other buyers. You can also use Alibaba's Trade Assurance program to help protect your purchase.

How do I find reliable suppliers on Alibaba?

To find reliable suppliers on Alibaba, start by searching for the product you want to sell using relevant keywords. Once you have a list of potential suppliers, carefully review their product listings, transaction history, and customer reviews. You can also reach out to suppliers directly to ask questions and request samples before making a purchase.

What are the shipping options from Alibaba to Amazon FBA?

When shipping products from Alibaba to Amazon FBA, you have a few different options. Air freight is often the fastest and most affordable option for small shipments, while sea freight may be more cost-effective for larger shipments. You can also use a freight forwarder or Amazon's own shipping services to help coordinate the shipment.

How to sell for free on Amazon?

While there are no upfront fees to sell on Amazon, the platform does take a percentage of each sale as a commission. However, there are some strategies you can use to minimize your selling costs, such as optimizing your product listings for search and using Amazon's FBA program to streamline your fulfillment process.

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