Introduction
Whether you shop or sell on Amazon, one thing for sure is that you must have noticed the sales volume data of each item over the past month are usually displayed in the search results below the product titles.
For buyers, a higher sales volume always indicates a more reliable product, and therefore, they are more likely to purchase those products with more sales. For sellers, knowing sales volume can assist them better track their competitors and adjust their marketing strategy accordingly. However, please note that this data is only a rough estimate which is not completely accurate. So, how can you gain more accurate and multi-dimensional sales data on Amazon products? Please follow this blog to explore the answers.
Why Did Amazon Public Product Sales Data in Its Search Result Pages?
We guess that Amazon shows the product sales volume data in order to make items look more convincing and reliable. In common sense, a higher sales volume usually represents the product has been acknowledged by public. This data provides potential buyers a reference to make their final decision. As a result, potential customers may tend to buy products with more sales rather than those with less. Imagine yourself as a buyer, wouldn't you be more likely to purchase a product with higher sales among similar ones?
How Can You Get More Accurate Product Sales Data?
As we mentioned above, the sales data demonstrated on the front end is typically approximate rather than an exact number. To find more precise data of your target products, you can leverage one of the best Amazon seller tools to help you with this, that is, SellerSprite. Based on the data extracted from Amazon, SellerSprite offers a Chrome Extension, making 80% of its web-end features available on Amazon product detail pages.
Consider the following bath towel as an example to see how SellerSprite can help you obtain more accurate sales data of Amazon products.
As we can see from the screenshot, this bath towel has sold more than 10K units in the past month, which is really a hot-selling product, isn't it?
Then you can click on the "Historical Trends" button to see more detailed sales figures of this product.
The monthly sales number in June shows as exactly 42,960, and the corresponding revenue is also calculated.
In addition to monthly sales, you can find the product's daily sales via SellerSprite's Extension as well. Other dimensional historical data, such as variation sold, BSR, price, rating, and rating velocity, are also available within SellerSprite.
By incorporating as much data as possible from various aspects, you are more likely to find the right items to sell and set up a more informed marketing strategy!
Why Choose SellerSprite?
When compared with Amazon official data services, SellerSprite provides a more comprehensive data points for sellers. Apart from the above-mentioned data SellerSprite can offer, SellerSprite also has other valuable data-driven tools to help Amazon sellers start their business from scratch, for example, Competitor Lookup, Market Research, Keyword Research, ABA Search Terms, Keyword Mining, Product Tracker, etc. Running an Amazon business requires adequate upfront research, real-time strategy adjustments, and post-conclusion. SellerSprite aims to help sellers streamline their business establishment and management and we've always been working on this!
Conclusion
Running a successful online business is not an easy thing. To achieve your sales goal, you should attach importance to data collection and analysis in every step during your operations. Whether you choose to do this manually or simply rely on Amazon official data, the result might fail you either way. Capitalizing on multiple data from different perspectives improve your chance to stand out in this crowded marketplace. You can gain valuable insights into your product's performance and develop data-driven strategies to grow your business by using SellerSprite. So why not have a try?
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