Scenario-1
Without A+, EBC
It serves as a supplement to the core selling points and important parameters of the product. On the Amazon mobile app, buyers first see the product description, while the bullet-point requires expansion to view, so the product description section should not be neglected.
Maximum bites: Within 2000 bites.
For listings that have not undergone brand registry, the product description can supplement the title and bullet points. It can include after-sales policies, other features, product parameters, usage precautions, packaging accessories, etc. For those listings that have completed brand registry, sellers can use the A+ page format to further elaborate on their products, which can significantly aid in improving conversion rates.
Product Description Writing Techniques:
Lead with Core Keywords
Since the description might be relatively long, consumers usually don't have the time or patience to read it entirely, as it would be too time-consuming. When the content is extensive, it's best to guide with core keywords, such as the most commonly used Instructions, Package Includes, Kindly Note, Safety Warning, etc. This allows consumers to quickly find the points of interest, rather than slowly searching through a bunch of text. It's advisable to bold these guiding keywords.
Avoid Using HTML, JavaScript, or Other Codes
If one line of the product description uses HTML tags, that line might be deleted or not display in HTML format, depending on how the HTML tags are used.
Re-emphasize Product Selling Points
Since the content display order is slightly different between PC and mobile, and since the description is the first thing shown to buyers on mobile, we need to re-emphasize some product selling points, although they might have been mentioned in the bullet points.
Consider Customer Usage Scenarios
Some products may be difficult to operate, or even require downloading apps or various drivers. If not explained in the description, it might affect customer experience.
Objective Description
The product details page is the seller's first opportunity to showcase their product. A comprehensive product content description can help buyers more directly understand the product's relevant information and decide whether to purchase the product at the first instance. However, sellers should note that they must truthfully represent their product. Many buyers complain to Amazon about receiving products that do not match their descriptions, seriously affecting the seller's store performance. Therefore, an objective description of the product is basic, and as detailed a description as possible will add points to the product.
Attention! The following types of information are strictly prohibited:
Seller's name
E-mail address
Website URL
Specific company information
Detailed information about other products you are selling
Promotional language, such as SALE or free shipping
Scenario-2
With A+, EBC
We know that when we add A+ then this Text product description will be invisible. So you can use SellerSprite Reverse ASIN or Keyword Mining to collect all keyword phrases. Then just add all those keywords into description section as exactly as keyword phrase. So it would be helpful to rank easily cause all keywords will have exact phrase.
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