High converting keywords are vitally important for listing to rank. Ranking for certain keywords will help to rank other keywords as well. After ranking for some keywords listing would get more sales and more sales would help to rank better. We say it Snowball effect.
So, what kind of keywords do we call high converting keywords? Our definition is: keywords that allow buyers to identify and describe products more accurate way.
In this article, we will take the milk frother as an example to teach you step by step how to use the keyword tool to collect high conversion keywords.
A milk frother is a machine used to make milk foam on the surface of coffee. It is usually the same size as a manual egg beater and operates by using two AA batteries.
The main steps are divided into:
1. Keyword collection - to collect a large number of related keywords, the tools needed are: "keyword mining, reverse ASIN"
2. Keyword analyzing - filter the collected keywords and select the keywords that can really be used for our listing. Then save as a batch. The tools needed are: keyword list;
3. Leverage those keywords for Title, Bullet point and search terms
1. Keyword collection
Before collecting keywords, we must be familiar enough with our products. We must know what the product is called and what buyers call the product. We should find the core keywords and then expand beyond.
The simplest way is to directly refer to the category keywords of the last-level. It is Milk Frothers.
1. Keyword mining: The system locates the market segment it points to on Amazon based on the input keywords, and then mines out all related core traffic words in this market.
Enter the keyword: milk frother and get 3500+ related keywords.
These include keywords such as "cold foam", which is literally not closely related to milk frother. However, if you hover the mouse over the particular keyword, you can see that they all point to the different type of product.
Keyword mining directly targets the market segments behind the keywords. it can grasp all the core keywords for this market segments.
2. Keyword static mining: The system expands based on the input keywords to derive some long-tail keywords, and the resulting keywords include search terms.
Enter milk frother, and you will get long-tail words containing milk frother. For example: milk frother handheld, milk steamer and frother, which can help you obtain more accurate traffic sources.
We can also use the Word frequency ranking section of Seller Sprite to learn more about the product using the smallest unit of words used by similar products.
The keywords that can be obtained are:
-Core root words: brother, mixer, blender, maker
-Characteristic words: mini, powder, battery, electric, hand
-Usage objects: chocolate, matcha, latte, cappuccino, drink
However, the keyword tool of Seller Sprite can not only catch all the keywords from various channels, but also make the keyword data clear at a glance, which can save time in keyword analyzing.
3. Filter keywords
We can use the Seller Sprite-Keyword List to filter out the keywords that can really be used for listing
Key points for screening:
1. Keywords match your product
Example: milk warmer (×) milk foamer (√)
You can hover the mouse over a keyword to check whether the products included under the keyword are similar with your product; you can also click the button to jump to the Amazon search page to see result.
2. Keywords should be high converting
Core keywords with a certain search volume and purchase rate and low click concentration:
Select them as above and create "Keyword list"
The core keywords we obtained through the above operations are:
milk frother, electric whisk, latte machine, handheld mixer, milk steamer, coffee frother, milk frother handheld, mini whisk, drink mixer, milk steamer and frother, handheld blender, hand frother, electric milk frother, handheld milk frother, hand held mixer , milk foamer, coffee mixer, latte maker, latte frother, frother battery operated, milk frother electric
4. Title & backend keyword writing
1. Title
Length limit: no more than 200 characters, but because the mobile app only displays the first 60 characters of the title, we need to put the most important information within the first 60 characters and form a complete expression.
Title formula: brand + core keywords + descriptive keywords + size/color + usage scenarios/people
According to the title formula, write the title:
[Brand Name]Milk Frother Handheld Electric Whisk for Hot Chocolate, Lattes, Mini Foamer for Cappuccino, Drink Mixer With Stainless Steel,Coffee Frother Battery Operated
2. Backend keywords
Length limit: no more than 250 characters (do not reuse keywords used in the title)
latte machine handheld mixer milk steamer coffee frother mini whisk milk steamer handheld blender hand frother electric milk frother handheld milk frother hand held mixer milk foamer coffee mixer latte maker latte frother electric coffee frother.
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