1. Compare Amazon ABA (Amazon Brand Analitics) Ranking data
Amazon ABA data ( Amazon Brand Analytics) is coming from directly Amazon. Amazon makes it available for sellers who have enrolled in brand registery or VC(Vendor Central) sellers for free.
The premium version was initially made available to VC sellers for a fee in 2018, and was released to brand registery sellers at the end of 2018.
Seller Sprite users can acquire ABA data Weekly or Monthly in ALL Departments (not limited to categories). We update weekly ranking 4 times in a month. Monthly ABA data updates each month beginning of previous month data.
Our users can get data for all amazon marketplaces such as USA, UK, DE, India, France, Japan etc...
Moreover, users can get data different time frames of the last 1 year.
2.Comparison of keywords
For example, the iPhone 14 pro max was launched in September, 2022
The Huawei Huawei Mate 50 pro mobile phone was launched in the United States at the end of August 2022.
The picture below shows the historical trend of these two keywords in SellerSprite.
We have fascinating tool to compare them under Keyword Mining. We use BULK MINING
iPhone 14 pro max
Huawei mate 50 pro
3. This method is not accurate because Google is for information search, while Amazon is for product search.
For products with long purchase decisions, such as TVs and refrigerators, users often first learn about the product information on Google before considering purchasing on Amazon.
Some products are purchased directly, and the historical trends of the two may be relatively close, such as Christmas trees.
Tip: Google Trends is weekly data, the selection is: Google shopping search.
You see below the same keyword (christmas tree) search volume trend for amazon, google search and google shopping respectively.
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