What is Amazon's Choice?
Amazon's Choice, also referred to as AC, is a badge assigned by the Amazon system to a small number of Listings based on the Listing's performance.
For listings with the Amazon's Choice label, buyers can purchase them directly through Alexa (intelligent voice assistants). For Amazon Prime members, these purchase records will also be recorded on these devices to facilitate repurchase.
Amazon launched Amazon's Choice project in 2015 to simplify the customer purchasing process in conjunction with Alexa. Later, Amazon's Choice label gradually appeared on the Amazon App. When buyers search for a certain keyword,
Recently , in 2023 , Amazon sometimes shows it as "Overall Pick"
A product will appear on Amazon's Choice label:
What is Amazon's Choice for?
For buyers
Using your voice assistant to search for products simplifies the shopping process and eliminates the need to spend excessive time looking for products.
For Amazon sellers:
For buyers, products that receive the AC label are high-quality and reasonably priced products that have been suggested by Amazon. Therefore, having an AC label can help increase impression, click and conversion rate.
How to get Amazon's Choice?
Sellers cannot apply for the Amazon's Choice label. Only Amazon's algorithm determines to label products with that badge.
Hover your mouse over the Amazon's Choice label, and you can see that the label requires products that are highly rated, reasonably priced, and prime shipping.
Therefore, if sellers want to obtain this label, they can start from the following aspects:
1. Product sales and conversion rate
Product sales and conversion rate are important factors. If the product sells well, it means that its function, appearance and other aspects are good. Therefore, in order to obtain Amazon's Choice, Amazon sellers must first have good sales and a high conversion rate.
2. Rating
The rating is also an important basis for the platform to recommend products. Products that usually receive the Amazon's Choice label have average 4.4 or above. Products that can be recommended by the Amazon are usually high-quality products in a certain category.
3. Use FBA
If you want to meet the conditions for prime, FBA is essential. Since self-delivery is less stable and the delivery cycle is longer, it is best to choose FBA for Amazon's Choice products.
4. Accurate keywords
For products that have received the Amazon's Choice logo, their Listing keywords basically accurately describe the characteristics of the product and are commonly used search terms by buyers.
If Amazon sellers want to obtain the Amazon's Choice badge, they can observe the keywords of competing products that have obtained the AC label and incorporate them into the listing of their own products, but remember not to use brand keywords.
You can see any ASIN has AC badge by using Seller Sprite. Click on the number to see which specific keywords of the product have the AC tag. Add the ASIN to reverse and then select keywords with AC label.
Those 32 keywords have AC badge for this particular ASIN
5. Brand registery is also effective and helps sellers to get AC badge
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