Listing Quality Score
Calculation method: The score obtained by analyzing the quality of the listing from the three dimensions of product. Pictures, product descriptions and ratings
The higher the score, the better the listing quality. (10 points out of 10)
A high-quality listing with high scores should have the following elements:
product picture
Number of pictures: preferably 7 or more
Main image background: should be white
Main image size: longest side no less than 1600px
product description
Title: max 200 bits on most of categories
Five-bullet-point: no less than 5
Long description: text description must be more than 1000 characters
EBC: Must have A+ photos description
Review and Ratings
Rating: Rating value 4.2 and above
Number of ratings: 10 and above
The above factors are all indicators that can effectively improve the conversion rate of listing. Please click to learn the specific optimization methods:
Listing Image Optimization Guide
Listing Title Optimization Guide
Listing Bullet-point Optimization Guide
Product Description Optimization Guide
When selecting products, you can use the Listing quality score to analyze some potential products with high demand and low competition.
For example, select the home and kitchen category and set the filter conditions to monthly sales greater than 1,000 and LQS less than 5.0:
The analysis results are these products with a certain sales volume (highdemand) and low listing quality (low competition difficulty):
Of course, if a product has a high LQS, it does not mean that the market has no entry opportunities. Further research needs to be combined with other data to see if there is room for improvement in the product itself.
Open the Seller Sprite extension on the Amazon Listing details page to quickly get the quality score of the listing.
It can be used for our listing as well, and optimize the listing in a targeted manner to increase the conversion rate.
For example, the following Listing can be optimized by increasing the number of pictures, adjusting the picture size, enriching the product description, and improving the rating average.
Click to download SellerSprite chrome extension: Click to download
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