Field Explanation
Keyword
Keyword according to its relation to the search terms.
The top 10 products
After checking the box, you can take a quick summary view of the top 10 products based on the search organic results.
Relevancy
A high score indicating how closely related the keyword is to the seed keyword.
ABA Rank
Search Frequency Rank，it is the rank (numeric) of a particular search term based on its popularity for a particular time period.
M. Searches
Monthly Searches, the number of searches for this keyword in a natural month, such as July 2021.
SPR
SellerSprite Product Rank, estimated number of units that need to be sold over 8 days, resulting from a search for this keyword in order for the product to rank on top half of page one for this keyword.
Title Density
Number of page 1 products with the searched keyword in their title.
Units Sold
Upper: The number of units sold in a natural month.
Lower: Purchase Rate=Monthly Sales/Monthly Search Volume
Products
The total number of products returned in a customer search using this keyword/phrase.
DSR
Demand to Supply Ratio = Search Volume ( Demand ) / Search Results ( Supply )
Sponsored ASINs
The total number of sponsored products displayed in the first 3 pages of search results for the keyword in the past 7 days.
Click Concentration
Upper: Sum of top 3 ASINs click share from ABA Data
Lower: Sum of top 3 ASINs conversion share from ABA Data
PPC Bid
Average bid of “Pay-Per-Click” for this keyword. The system provides suggested bid range.
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