How to Build an Amazon Keyword Library


Once you've determined what products to sell, which marks the completion of your product selection, it's just a good start. Next, you need to figure out how to sell this product well. The first step to selling well is how to describe the product effectively. This involves the skill of writing listing copies. Amazon identifies products through keywords, and sellers describe products using keywords as well. The entire listing copy is carried by keywords, so good products also need to be expressed through high-quality copies, which require precise and high-quality keywords.

Researching and investigating keywords is crucial for copywriting! Every seller needs to create their own keyword library for their products. With your own keyword library, issues such as product copywriting, listing optimization, and advertising placement will become much easier.

I'll use SellerSprite as an example to demonstrate how to build your own keyword library.

1. Establishing an Initial Keyword Library

If you're selling a product like a kitchen timer, you can use the ASIN of benchmarking competitors and use the "Reverse Multiple ASINs" function to input the ASIN and immediately query, which will expand to 999 traffic keywords. Not all of these words can be used; some may have very little traffic or may be unrelated to our product. We can quickly filter out these words by setting filtering conditions.

For example, setting the monthly search volume > 1000 can filter out keywords with small search traffic, leaving 411 words.

Then click on "Show Top 10 Product Images" to compare the images of the top 10 products naturally ranked on the search results page for each keyword with our own product. The more similar products there are, the higher the relevance of this keyword to our product.

For unrelated words, you can click on the number in front of the keyword to delete them.

After completing the relevance check, finally, select all remaining precise keywords and add them to the library in one go.

Create a new keyword library and enter the library name "kitchen timer" to establish an initial keyword library for the kitchen timer.

2. Classify and Manage Keywords

In the keyword library, we can see the libraries created earlier and click to view the keyword list.

In the keyword list, we can further organize and classify keywords according to different purposes such as listing optimization, advertising, etc. and add different tags to keywords, such as core keywords, precise long-tail keywords, ad keywords, seasonal keywords, etc.

For example, by setting minimum search volume of 1000, a demand-to-supply ratio greater than 1, purchase rate > 5%, word count > 3, we can filter out some high-conversion long-tail keywords as the primary advertising keywords.

Select appropriate keywords in the search results and click "Modify Tag" to tag these keywords as "Primary Advertising" for easy retrieval later.

At the same time, selecting multiple keywords allows for batch moving, batch modifying tags, and batch deletion of keywords.

This way, our keyword library is established. Whether it's listing optimization or advertising, everything is clearly displayed in this library management. Additionally, each keyword has monthly search trends, monthly search volume, monthly purchase volume, demand-to-supply ratio, number of advertising competitors, PPC bid analysis, and market selling price analysis, providing multifaceted data analysis. With these functional analyses, operations become much more efficient. Without tool assistance, analyses of keyword search volume and competition level would be relatively vague.

So how do we check the effectiveness of the promoted keywords? Another feature of SellerSprite that I often use and really like is traffic analysis. It provides detailed statistics on the natural ranking and advertising ranking situations for listing promoted keywords, as shown in the figure. Similarly, by inputting competitor ASINs, you can see their advertising situation. Through comparison, you can find gaps and optimize lower-ranking keywords accordingly, such as increasing bids to strive for a higher position.

Finally, if you don't want to manage through the SellerSprite backend, you can completely download and manage it separately through an Excel spreadsheet. With the above demonstration, are you still struggling to build your own product keyword library?

To do a good job, one must first sharpen one's tools. Friends who have already purchased SellerSprite must make the most of its value and not let it lie idle; otherwise, such useful features will go to waste.

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