Starting an online store on Amazon is a fantastic idea, but it can feel daunting to decide what products to sell from the wide range available. Your success depends on the categories and products you choose, so it's crucial to choose wisely. In this article, we will cover ways to find best product ideas for selling on Amazon and highlight popular categories. Additionally, we will delve into product research methods and selecting the best ones.
How to Find Product Ideas for Amazon?
Amazon has lots of products to pick from, making it challenging to find the best ones to sell. Below, you'll learn ways to find profitable products to sell on Amazon.
Amazon Best Sellers
The Amazon Best Sellers list displays the top Amazon FBA products, making it a valuable resource for finding ideas for items that are in high demand.
Amazon Movers & Shakers
Amazon Movers & Shakers displays products that have had the highest sales boost in the past day, making it a great tool for discovering trending products.
Amazon’s Hot New Releases
Amazon’s Hot New Releases section showcases the latest items introduced on Amazon, providing a great resource for new and innovative products.
Amazon «Most Wished For» list
Amazon's "Most Wished For" list features products that are frequently added to Amazon wishlists, making it a valuable way to discover items that customers are interested in but haven't bought yet.
Amazon’s Product Opportunity Explorer tool
Amazon’s Product Opportunity Explorer tool offers in-depth insights on popular products in different areas, making it a useful tool for investigating specific products to see if they could be successful.
Amazon trends
Amazon publishes updates on emerging products and categories. Look at these posts for details on trendy products and search for similar ideas for your store.
Social media
Platforms like social media, forums, and online communities can reveal current interests. Follow relevant hashtags on Instagram, participate in niche-related Facebook groups, and engage in forums like Reddit for inspiration and feedback.
Google Trends
Google Trends shows how product popularity changes over time, helping you spot emerging trends. Search for high-volume keywords related to products and study their trend patterns.
Niche marketplaces
Platforms such as Etsy, Kickstarter, and Indiegogo feature innovative products that are gaining traction. Explore these sites for fresh ideas that haven't flooded the market.
Wholesale platforms
Wholesale platforms can provide insights on popular products among suppliers. Check out Wholesale Central, ThomasNet, SaleHoo, Worldwide Brands, and DHgate for new product ideas.
Studying competitors
Checking out your competition helps you see what products are doing well and where you can step in. Look at successful sellers in your area and use tools like Seller Assistant's Seller Spy to keep an eye on what your rivals are up to. This tool makes it easy to track their moves, like when they introduce new products or change prices. By adding these items to your stock, you can boost your sales on Amazon.
Researching supplier prices
Looking through your supplier's price list can give you fresh product ideas, but it's tough to find the best deals to sell on Amazon among so many items. Seller Assistant's Price List Analyzer makes this easier by quickly pinpointing the most profitable items for your Amazon store. Just upload your price list, and this tool will generate a report showing you which products can bring in the most profit.
How to choose the product category?
When choosing what to sell on Amazon FBA, it is important to consider the product category. There are more than 30 Amazon product categories, and each of them has dozens of subcategories. However, some categories are trendy and see high demand, while others are less popular. Also, you must remember that the top-selling products constantly change.
6 Most Popular Product Categories
Beauty & Personal Care
According to Amazon, Beauty & Personal Care stands out as the most sought-after category among their shoppers. This category encompasses makeup, skincare essentials, hair care products, and grooming necessities. Selling in Amazon’s Beauty & Personal Care section presents a significant customer base, a strong demand for beauty goods, and repeat purchases due to the ongoing need for these products. Examples of bestselling Beauty & Personal Care products: hair growth oils, acne treatments, false eyelash mascara, skin moisturizers, anti-aging solutions, makeup items.
Home & Kitchen
One of the most sought-after product categories for all types of shoppers is Home & Kitchen. This category includes appliances, cookware, furniture, home decorations, and other essentials for a cozy living area. Kitchen items are popular for selling as they offer a wide range of choices and are not subject to restrictions, often boasting good Best Seller Rankings (BSR). Keep in mind that the Home & Kitchen category is highly competitive. To succeed, you'll need smart pricing strategies and careful profit margin calculations. Examples of popular Home & Kitchen products: food scales, travel mugs, stainless steel water bottles, foldable microwave covers, meat thermometers, handheld blenders for making smoothies.
Automotive
Amazon provides a vast marketplace for products related to cars, with great sales potential since customers frequently buy car accessories, parts, and maintenance items from the platform. Be aware Amazon's Automotive category is exclusive and requires sellers to get approval to start selling in it. New sellers are not automatically eligible to list their products in this category. Examples of top-selling Automotive products: windshield wiper blades, bumper securing clips, car computer system code readers, battery jump starters, headlight restoration kits, tire inflators.
Clothing, Shoes & Jewelry
The fashion industry consistently experiences high demand. This category meets the fashion and style preferences of shoppers, offering trendy clothing, footwear, and accessories such as handbags and jewelry. Examples of popular Clothing, Shoes & Jewelry products: adult clogs, running shoes, loafers, boxer brief style underwear, bikini brief style underwear, sweatpants.
Electronics
The high-tech market presents lucrative opportunities for sellers. Popular items such as smartphones, tablets, laptops, headphones, and gaming consoles are in high demand among consumers. The rapidly changing technology landscape creates profitable sales prospects. Some top-selling electronic products include wireless earbuds, Fire TV sticks, Apple AirTags, Apple AirPods with Lightning connector, USB wall chargers, and wall mounts for monitors.
Appliances
The category of Home Appliances is highly sought after by Amazon buyers, who often seek portable appliances to cater to their household needs. To minimize returns, it is crucial to provide accurate product descriptions and specifications, as well as ensure secure packaging for safe delivery. Bestselling appliances include ice makers, ductless range hoods, refrigerator locks, mini fridges, compact and portable washing machines, and burner cooktops.
Key factors to consider right Amazon category
The profitability of a product category hinges on various factors such as demand, competition, profit margins, and market trends. Categories like electronics, home and kitchen appliances, beauty and personal care, and fashion typically witness high sales volumes and profit potential, with average profit margins on Amazon ranging from 17% to 26%.
Although choosing a popular category doesn't guarantee profitability, there are opportunities in less popular categories as well. Success in any category typically entails thorough product research, sourcing high-quality items, and setting competitive pricing. When selecting the appropriate Amazon category to sell your products, several crucial factors should be taken into account. Here are some key considerations:
Verify if the category is restricted
Begin by determining if the category under consideration is gated. Gated categories on Amazon necessitate approval and possibly involve additional steps like document verification. While this may pose a challenge, it can also indicate a category with less competition and potentially higher profit margins.
Evaluate demand and competition
Certain categories are more popular than others. However, entering popular categories often means facing intense competition, as many sellers aim to offer sought-after products. Seek out categories with a balanced mix of demand and competition. High demand is desirable, but so is identifying a niche with lower competition.
Assess profitability
Examine the profit potential within the chosen category. Elevated competition can result in price battles, so opt for categories with products that can sustain healthy profit margins even after accounting for Amazon's fees and the Cost of Goods Sold.
Explore subcategories
Look beyond the primary category and delve into subcategories. Subcategories may offer a more targeted audience and enhanced visibility within a specific niche.
Leverage your expertise
Take into consideration your personal interests and expertise. You are more likely to thrive in a category that aligns with your knowledge, as it can fuel your motivation and success.
How to Find the Best-Selling Products on Amazon
Finding the top-selling products on Amazon is crucial for a successful and profitable selling venture. However, this task can be challenging due to fierce competition. Nevertheless, you can streamline the process by utilizing Amazon product research tools such as Seller Assistant.
Seller Assistant is a valuable tool designed to identify profitable products across all Amazon categories. It features prominently on product and search results pages, offering vital product metrics to assist you in making well-informed decisions.
Step-by-step Guide to Product Research
Product Evaluation
Utilize Seller Assistant to assess the suitability of a product for selling. Evaluate its potential sales by examining the Best Sellers Rank (BSR). Analyze the Buy Box seller's offer and the number of FBA and FBM sellers to gauge the level of competition. Seller Assistant also provides insights on IP alerts, restrictions, and your eligibility to sell the product.
Product Profitability
Utilize the FBA & FBM calculator in Seller Assistant to swiftly calculate crucial figures like Amazon fees, profit margin, ROI (Return on Investment), and determine the product's profitability.
Save Results to Google Sheets
Easily save your research findings from Seller Assistant to Google Sheets with a single click. Storing the data in this way allows you to access and process it conveniently whenever necessary.
In Conclusion
Before you start selling a product, be sure to do your research. Consider the factors discussed in this post, such as demand, competition, profitability, and product restrictions. You can create a successful Amazon FBA business with the right products and tools.
Seller Assistant is your ultimate tool for finding the best products. This product research sourcing software has all the tools you need to find profitable products to sell on Amazon. It includes Seller Spy, Side Panel View, FBM & FBA Profit Calculator, Quick View, ASIN Grabber, UPC/EAN to ASIN converter, Stock Checker, IP Alert, and Restrictions Checker, along with other important product research tools, all at a good value.
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