Amazon Accelerate: 2024 Guide to Amazon's Annual Sellers’ Conference

Amazon Accelerate, the pivotal annual event for Amazon sellers, is set to take off on September 17-19, 2024. It's not just another conference; it's a critical opportunity for uplift and growth.

Each year, this dynamic gathering connects sellers with experts and Amazon insiders, providing a platform to exchange ideas, learn new strategies, and get hands-on with the latest tools engineered to propel sellers forward in the Amazon ecosystem.

Our guide zeroes in on Amazon Accelerate 2024, offering you a preview of the conference's rich agenda. You'll find out about prime networking spaces to forge valuable connections and targeted sessions designed to sharpen your competitive edge.

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Amazon Accelerate Conference Overview

Attending the Amazon Accelerate conference is a great way to stay up-to-date with the latest trends in the e-commerce industry. This premier annual seller conference, hosted by Amazon, is designed to help you accelerate your growth in Amazon's store. 

Amazon Accelerate Significance

Amazon Accelerate is an important event for sellers looking to grow their business on Amazon. The conference provides an opportunity to connect with other selling partners, learn from Amazon subject matter experts, and be the first to learn about new resources and tools to accelerate your growth in Amazon's store.

At the conference, you'll have access to keynote and breakout sessions, as well as personalized support from Amazon experts.

In-Person vs. Virtual Attendance

Amazon Accelerate is held annually in Seattle, and you can attend either in-person or virtually. In-person attendance provides the opportunity to network with other selling partners and Amazon experts, attend live sessions, and participate in hands-on workshops.

Virtual attendance allows you to participate in the conference from anywhere in the world, with access to live sessions, on-demand videos, and virtual networking opportunities.

Registration Process

Registering for Amazon Accelerate is a straightforward process that can be completed online. To attend the conference, you must register before the deadline and be in good standing with Amazon.

Eligibility and Good Standing

To be eligible to attend Amazon Accelerate, you must be a selling partner with an active Amazon account in good standing. This means that you must have a positive customer feedback rating, comply with Amazon's policies, and have no unresolved performance or policy issues.

Registration Type and Details

There are two registration types available for Amazon Accelerate: in-person and virtual. In-person registration includes access to all conference sessions, networking events, and meals. Virtual registration includes access to live streaming of the conference sessions.

The registration fee for in-person attendance is $599, but if you register before July 14, 2024, you can receive a $100 discount and pay only $499. Please note that in-person seats are limited, and registration is on a first-come, first-served basis.

During the registration process, you will be required to provide your credit card information to cover the conference registration fees and secure a hotel room, if applicable. Once you have completed the registration process, you will receive a confirmation email with all the details about your attendance.

Programs and Sessions

Breakout Sessions and Workshops

At Amazon Accelerate, you will have access to a variety of breakout sessions and workshops that cover topics such as building and boosting your brand, managing your business and performance, fulfilling orders and managing inventory, increasing visibility and driving sales, and growing with Amazon. These sessions are led by subject matter experts who will provide you with the latest tools and innovations to help you succeed on Amazon.

During these sessions, you will have the opportunity to engage in in-depth learning and receive personalized support from Amazon subject matter experts. You will also be able to connect with peers in a vibrant networking environment, which is an excellent opportunity to share experiences and learn from each other.

Keynote Presentations

The keynote presentations at Amazon Accelerate are among the highlights of the event. These presentations feature some of the most prominent figures in the Amazon ecosystem, who will share their insights and experiences on a variety of topics related to selling on Amazon.

The keynote presentations cover a range of topics, including the latest tools and innovations, best practices for selling on Amazon, and strategies for growing your business. These presentations are designed to be informative, engaging, and thought-provoking, and they are an excellent opportunity to gain valuable insights and ideas for your business.

In addition to the keynote presentations, you will also have the opportunity to participate in fireside chats and training sessions, which provide additional opportunities to learn and network with other Amazon sellers.

Overall, the programs and sessions at Amazon Accelerate are designed to provide you with the tools, insights, and connections you need to succeed on Amazon.

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Networking and Growth Opportunities

As a Selling Partner or Entrepreneur, networking is a crucial aspect of growing your business. At Amazon Accelerate 2024, you will have ample opportunities to connect with other Selling Partners and Amazon Subject Matter Experts in a vibrant networking environment.

Connecting with Amazon Experts

At Amazon Accelerate, you will have the chance to engage in personalized one-on-one support with Amazon Subject Matter Experts. This is your chance to ask questions and receive expert advice on how to grow your business on Amazon.

You can discuss topics such as product listings, advertising, and fulfillment. This engagement with Amazon Experts can help you to optimize your business strategy and drive growth.

Engagement with Service Providers

Amazon Accelerate also offers opportunities to engage with third-party service providers. You can explore industry-leading products and services at Partner Connect, and hear expert-led presentations.

This can help you to discover new resources and tools to accelerate your business growth. You can also connect with service providers who can help you to optimize your business operations and drive efficiency.

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Special Features and Guests

Spotlight on Doug Herrington

As the CEO of Worldwide Amazon Stores, Doug Herrington will be one of the key speakers at Amazon Accelerate 2024. With over 15 years of experience at Amazon, Doug has been instrumental in driving the company's growth and expansion.

During his session, he will share insights on how Amazon is helping sellers grow their businesses and what strategies they can use to succeed in the competitive e-commerce landscape.

Martha Stewart's Fireside Chat

Another special guest speaker at Amazon Accelerate 2024 is Martha Stewart. As a renowned lifestyle expert and entrepreneur, Martha has built a successful brand that spans across various industries. Her fireside chat will focus on how sellers can create a strong brand identity and leverage it to drive sales on Amazon.

Martha will also share her experience of working with Amazon and offer tips on how sellers can build lasting relationships with the platform.

To make the most of these sessions, be sure to come prepared with questions and an open mind. Take notes and jot down key takeaways that you can apply to your own business. These sessions offer a unique opportunity to learn from some of the most successful people in the industry and gain insights that can help you grow your business on Amazon.

Conclusion

The 2024 Amazon Accelerate conference on September 17-19 is your chance to gain an advantage in the competitive world of Amazon sales. It's an invaluable platform for learning, networking, and strategy development. Prepare to turn insights into growth and set a new standard for your e-commerce business.

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Frequently Asked Questions

Is Amazon Accelerate free?

No, Amazon Accelerate is not free. There is a registration fee to attend the conference. However, Amazon does offer a discount for early registration. In 2024, the in-person registration fee is $499 (regularly $599) if you register by July 14, 2024.

How can I register for Amazon Accelerate 2024?

You can register for Amazon Accelerate 2024 on the event website. The registration process is simple and straightforward. You will need to provide some basic information, such as your name and email address, and pay the registration fee.

What are the dates and location for Amazon Accelerate 2024?

Amazon Accelerate 2024 will be held in Seattle from September 17 to 19, 2024. The conference will take place at the Washington State Convention Center.

What should I expect from participating in Amazon Accelerate?

Amazon Accelerate is a premier conference for selling partners and those interested in selling on Amazon's store. You can expect to learn about Amazon's latest tools and innovations, make meaningful connections with like-minded selling partners, and participate in expert-led interactive trainings. You will also have the opportunity to receive personalized support and explore a curated collection of Amazon programs and third-party service providers.

How do I log in to the Amazon Accelerate event platform?

After registering for Amazon Accelerate, you will receive an email with instructions on how to log in to the event platform. You will need to create an account using the email address you used to register. Once you have created an account, you can log in to the event platform using your email address and password.

What resources are available for attendees after the Amazon Accelerate event?

Amazon provides a variety of resources for attendees after the Amazon Accelerate event. These resources include access to session recordings, presentation slides, and other helpful materials. You can also connect with other attendees and continue to receive support from Amazon experts.